BSU Chi Alpha Promo (Long Cut) finally out!

What is better than a promo video that captures real events and footage from your organization?

No seriously, what could be better than that? I asked myself that very question as I pondered my final video project as Head of Chi Alpha Advertising. We had put out a promotional video that last summer in preparation for the 2020-2021 school year, and we needed something fresh that communicated the same values.

It didn't take me long to decide after brainstorming. There weren't as many students available to create an authentic worship service or community event, so we decided to shoot a high quality and more intimate promotional video. One with much smaller shots, more emotion, and a voiceover. We used far superior equipment, all shot by myself and professionals instead of utilizing volunteer footage. I believe that long cut product does a wonderful job of displaying who Chi Alpha is and attracting the ideal target market (freshmen and upperclassmen at Ball State University). 

No more shaky cam or cheap soundtrack, but a professionally developed promo video set apart from more collegiate-branded videos. But I'll let you be the judge! Take a look, and let me know what you see, good or bad!