Lessons Learned: Superior Social Media Engagement Part II

Greetings, dear followers! With each passing month (though it sometimes feels like with each passing day!) the world of social media changes. While the domination of video is not a new trend, it is becoming ever more crucial if you would like for your brand to be seen.

Listen, it's not all about paid ads. Take it from the inbound marketing method; create value for the consumers and they will regard you as someone to listen to, then someone to purchase from. But how do you get found?

If you want to grow your reach on Facebook and Instagram, Reels are the secret sauce. If you are a social media aficionado, this is not news to you. But if you are still new to social media, I am telling you, you have to do more than a picture a week. 

Now I hear you asking, my good friend Kevin, what you are saying makes sense, but what you don't know is that my business doesn't have anything interesting to make Reels about. To that I say, nonsense! Your consumers value your company and are curious to learn more about you. Creating content can be so easy as hyping up upcoming events by showing the preparation, showing the behind-the-scenes during and after, and making highlight reels afterwards.

One last nugget I will give for reels is that the current social media scene has become very personality-driven. Finding a host/personality to give your content a voice and face consistent with your values can be the special touch needed to grow engagement and grow a connection with followers.

Another blog post will follow with more ideas for Reels and video content for your business, but for now I will conclude by attaching a few modest examples of recent Reels we have put together for my current employers, WBCL Radio Network and Rhythm 'n' Praise 94.1. 
Please leave a comment sharing what you have found effective making Reels for your business!
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