Chi Alpha Kickoff Campaign Fall 2020
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Goal: To recruit at least 50 students to join Chi Alpha small groups between August 17 and September 11.
Strategy: Leverage social media and technology in addition to tried and true campus presence, pursuing leads and following up with them, and WOM. Obtain student contact information using student volunteer Tactic 1: QR Code Flyers
Tactic 2: Instagram Ad Campaign
Tactic 3: Social Media Presence
Tactic 4: Physical (Socially distanced) Presence Result: My assessment is that this campaign was a great success weighed against the challenges of the effect of COVID-19. We are a small organization with a very limited budget successfully expanding its digital presence. Instead of decreasing in size as anticipated, we expanded by approx. 30 students. Overall, we had around 50 new students, 30 of which joined small groups. Chi Alpha Quarantine Campaign 2020Goal: As the pandemic hit, the world wasn't ready and neither was the Chi Alpha Christian Fellowship. Our students/target market were sent home almost two months early to quarantine as we tried to figure out how to still pursue them and provide for their social, community, and spiritual needs.
Strategy: Utilize our YouTube channel and social media mediums to produce multimedia content and facilitate online community in order to continue mentorship and community while in isolation. Tactic 1: Livestreaming Services & Video Content
Social Media Engagement
Result: I would assess our quarantine marketing, content strategy, and online community strategy to have been very successful. Our livestreaming and video content engaged the target market, provided community, and taught. Around 60 students were retained for Fall 2020 and were highly interested in continued involvement during the difficult pandemic school year of 2020-2021. This is an objective success in the face of the fear of having to start the organization involvement from scratch post quarantine. |
The promo video that was on the website next to our contact information form. These two elements were on the landing page.
The fifth of our five teaching and mentoring videos released thru summer.
One of our weekly graphics put up the day of the meeting.
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