If you've been following my blog, you know that I have been on staff with my good friend Adam Garner's "The Relational Project", a series of interviews and short films that explore a real relationship with god and our fellow man. It's a cool project, and we are getting close to releasing the big short film "A Tale for Miles". I recently put the finishing touches on the film's poster, and we have been expanding our social media presence to build hype for the film's release later this spring. When thinking about building your social media campaign, it is most important to think: "What will people actually care about?" and "How can we give them that in the most engaging way possible?" So we have been doing a few things. There is a children's book associated with the plot of the movie itself that we actually produced, so we have been advertising that. The book's artist also created renditions of each of the characters, so we have been sharing character bios utilizing his designs compared against the live action actors. Now I'm going to focus on something technical. As we ask about how we can do this in the most engaging way possible, I ask you, what draws attention, especially on Instagram? Graphics or Photos? Originally, we had the "Salvatore, King of Withingham" slide without a picture. We updated this include a picture for visual interest. Pictures and video are king. If you manage social media, you know this. Graphics are good too, but as we move on into 2024, I would urge you to increase the amount of photos in your social media plan as long as it fits your content. The human form brings an interest that basic shapes do not. Next week, I'll come back with a post about Reels and why you should implement them if you have not already. But that's all for today, followers. Have a wonderful day!
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Kevin StockmannGraphic Designer & Social Media Specialist. BSU grad. Storyteller. Archives
September 2024
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