Lessons Learned: Superior Social Media Engagement Part I

Hello again, dear followers! 
I have a short post for you all today where we will be exploring some tips for managing social media! Now before I get started, I want to remind that social media management is not a one size fits all operation. There are best practices that will improve your social media engagements, but what you have to do first is audit your social media platforms and put together buyer personas if you haven't already. If you haven't done that yet, go ahead and watch this basic introduction by HubSpot, it will take you far! 

There are three keys that I want to talk about today, and those are knowing your company, industry, and audience. You should be positioned to attract a niche group, for my radio station, our target market is largely female, 30-50 years old. We have done extensive research to know who is most engaged on the radio and on social media. We do plentiful market research as well to make sure that we are crafting content that they will find interesting and fun. Second, know your industry. Know what fun behind-the-scenes footage and pop culture/trends/news style content you can utilize and cash in on. Know what your business brings to the table that no other does. For us, we have radio breaks that we can tape for IG Stories, FB Lives and supplementary lawncare company or marketing agency. Lean into your expertise and people will come.

Once again, I will direct you towards Hubspot, as they have a great course on Building a Social Media Strategy 
As I promised, this post will be short. I will come back around for a part II and discuss stratified platform content, data-driven strategy, and types of content.
Until then, dear follower, have a wonderful day and a blessed week.
Goodbye!

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